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Projects

Product design and leadership for complex B2B software.

Explore projects
neoshareBanking & real estateCase study

A shared workspace for banks and real-estate businesses

Explore the case study: neoshare, Banking & real estate
My role
Product Designer to Head of Design
Year
2022–present
Invest.comTrading & brokerageCase study

Trading platforms and brokerage operations

Explore the case study: Invest.com, Trading & brokerage
My role
UX/UI Designer
Year
2021–2022
CarHubAutomotive · customer & merchant appsCase study

Booking and managing car services across two apps

Explore the case study: CarHub, Automotive · customer & merchant apps
My role
Product Designer
Year
2022

Other projects

More experience across product design, leadership, and my own ventures.

IoTX

Smart cities & infrastructure · 2024

IoTX brings city infrastructure into one management platform. I was its Product Designer at Infosystems International.

Product Designer

Big Happy

Ad tech · internal operations · 2024

I worked on an internal system for tracking client campaigns and mapping everything connected to each one.

Senior Product Designer (contract)Read the team’s recommendation ↗

ThinkMarkets

Multi-asset trading · 2018–2021

Years of new screens made the platform hard to navigate. I helped rethink it as a modular workspace traders arrange themselves.

UI Designer

DAHA SEIN

Real estate & technology · 2024–2025

I was Lead Product Designer at DAHA SEIN, a company bringing technology to real estate development.

Lead Product Designer

productPal

Own venture · AI · 2026

I’m building a workspace that connects product direction, feature planning, and AI-generated prototypes.

Founder

Garten

Workplace food & well-being · 2023

I worked on discovery for a new employee app, exploring how it could make the workday better.

Product Designer

DROP

Consumer rewards · 2022

I designed crypto redemption for Drop’s shopping rewards, plus an invitation flow for new members.

Product Designer

Sesame

Own venture · art & investment · 2020

A venture exploring shared ownership of artworks. The prototype placed third at the 2020 Paysafe hackathon.

Founder & Product Designer

Your next chapter

Where is your product stuck?

Tell me what you’re building. I’ll reply personally.

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How I think

Articles

Product clarity is a decision, not a deliverable

Good product design starts with deciding what’s worth building.

Articles
Explore the work11 projects
Invitation only

Your work.
Your private space.

Every project comes with a private client portal. Your work arrives here, with everything you need to move it forward.

  • Deliverables & version history
  • Feedback beside the work
  • A direct conversation with me
Explore the client experience
InboxAlex · Northline
A personal invitation has arrived
Hristo ButsevTo Alex at Northline

Your private project
space is ready.

Alex, your invitation is here.
A space for our work, shared only with you and your team.

Personal access, by invitation.