Products start simple.
Customers add requests.
Features add workflows.
Stakeholders add priorities.
Clarity disappears.
Building more isn’t the answer.
The original taped sketch shows a house. The finished painting is a rocket: the result has drifted away from the original idea.
Where is the product today?
A closer look.
Or a longer commitment.
Product Clarity Sprint
Untangle one critical workflow and prototype a clearer direction.
€10,0002–3 weeks
Find the directionClear direction for
complex products.
Products are already complex. AI adds another layer of decisions, behaviours and dependencies. I help teams find clear direction and carry it through the structure, experience and delivery of the product.
Hristo ButsevProduct design & leadership
“Exceptional UX designer who I had the opportunity to work with on an AdTech platform. He created intuitive, user-friendly applications and established strong processes that improved how the team delivered products. Additionally, he developed comprehensive design documentation that helped to guide future products. He's an incredibly talented designer who elevates both products and processes.”
“Hristo was a pleasure to work with and would highly reco for any UI/UX needs.”
“Hristo has a solid understanding of the entire UX process, from concept, to research, hi-fidelity wireframes, and post-production testing. He is skilled in visual design and aesthetics, information architecture, developing and maintaining design systems, and rapid prototyping. Hristo has worked well with data-driven applications, both for desktop and mobile, and was able to quickly shift focus when needed. He has demonstrated the ability to work in cross-functional teams, is an excellent team player, and a pleasure to work with.”
“I highly recommend Hristo as a Product designer and would love to work together again. Hristo is amazing at his job and passionate about UX/UI. He masters his “art” and has a high capacity of listening to comply with the project goals in a stretched timeline.”
“Hristo was a great thought partner in iterating a fresh design for our product. He was given some legacy work that was bloated and all-over-the-place. He assisted with research, competitor benchmarking, and at the end of the day was able to streamline the vision and deliver a beautiful and clean design in a short timeline.”