Turning a complex financing process into one digital platform
Multiple stakeholders, financial information and workflows - brought together into one product.
- tailored deal types
- 4
- shared negotiation context
- 1
For products with too many moving parts and too much at stake.
Products start simple.
Customers add requests.
Features add workflows.
Stakeholders add priorities.
Clarity disappears.
Building more isn’t the answer.
See what’s holding your product back.Know what to do next.
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How we can work together.
Product Complexity Audit
A focused review of your product, core workflows and information architecture - ending with the problems, priorities and clearest next direction.
Continue into a Product Clarity Sprint within 30 days and the audit fee is credited toward the project.
- Product review
- Core workflows
- UX & information architecture
- Priorities
- Direction
Product Clarity Sprint
When something isn’t working and the right solution is still unclear. We map the problem, simplify the critical workflows and prototype the direction.
- Discovery
- Problem mapping
- Workflow simplification
- Direction
- Prototype
Product Transformation
When an established product has accumulated years of complexity and needs a clearer product architecture - not another layer.
- Product direction
- UX architecture
- Workflows
- UI
- Validation
- Engineering support
Fractional Product Design Lead
Senior product and design ownership - directly involved in direction, hands-on design, prototypes, quality and delivery.
- Direction
- Leadership
- Hands-on design
- Prototypes
- Quality
- Delivery
Who you’ll work with Product design & leadership
Hristo
Butsev.
A decade in product.
From the details to the direction.
I design digital products and lead the teams behind them. Over the past decade, I’ve worked across fintech, AI, B2B software, real estate and automotive—turning complex business problems into products people can use.
More about my experience- Experience
- 10+ years in product design
- Leadership
- 3+ years in tech leadership
- Recognition
- Toptal Top 3% of product designers around the world