Product designer & inventor working at the intersection of business, design, and technology.
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Selected clients and employers: neoshare AG, Invest.com, ThinkMarkets, CarHub, Sesame, Garten, DROP, Prospherious, bigHappy, Abdul Latif Jameel, Toptal.
(01) Manifesto
I care most about the seams — the moments where a workflow either clicks for a user or quietly falls apart. Most of my best work has been about making those seams disappear.
Hristo Butsev
8 awards
06 projects
A syndicated-loans platform connecting real-estate businesses and banks, scaled from bank-to-bank into four tailored deal types with a custom chat and invitation system.
Broader platform coverage, faster funding cycles, and more flexibility for risk-takers to source capital from multiple angles.
View case studyAn end-to-end product for car owners covering the full ownership lifecycle — buying, owning, and selling.
A single place to trace a car's whole story from purchase to sale — turning the story itself into an asset at resale.
View case studyA fractional art-investment product that drops the entry barrier to $1 and curates museum-grade pieces with proven authenticity.
Art ownership opens up to a much wider public without diluting the quality or authenticity of the underlying pieces.
New business model built around crypto-backed loyalty points and a peer-to-peer invitation loop.
Higher redemption of earned points and a broader p2p invitation base than the closed model supported.
View case studyA cross-platform trading experience measured in clicks-per-action, with a consistent visual and interaction language across web and mobile.
A platform that stayed engaging across the two surfaces users actually live on, with fewer clicks blocking the most-used flows.
Redesigned a multi-asset trading platform serving millions of users across web and mobile.
A workspace traders compose for themselves, with layouts that persist per account — turning a decade of accumulated screens into something a new user can actually enter.
View case studySetting the visual and conceptual direction, then holding the line across every surface a product touches.
Turning a fuzzy hypothesis into a scoped, sequenced plan grounded in what the team can actually ship.
Type, colour, motion, and voice resolved into a system that stays coherent as the product grows.
Research through to high-fidelity interfaces, measured in clicks-per-action rather than screens delivered.
Patterns that earn their keep. New components have to justify themselves against the ones already there.
Specifying in code when that is the faster way to make a decision. TypeScript when it matters.
Animation as a writing tool: it tells the user what just happened, or it does not ship.
FourStages
Interviews, real workflows, real data. A moodboard is not evidence. The goal is the seam where the current experience falls apart — that seam becomes the brief.
The seam becomes a scoped problem the team agrees on. Specifics beat generalities — one real workflow beats ten personas. The output is a brief worth designing against.
The brief turns into prototypes — Figma, Framer, or code when that decides faster. The first version does not need to be exciting. It needs to be honest.
The honest version ships with engineering, in the same tools and rituals — and what launch teaches feeds the next discovery.
Exceptional UX designer who I had the opportunity to work with on an AdTech platform. He created intuitive, user-friendly applications and established strong processes that improved how the team delivered products. Additionally, he developed comprehensive design documentation that helped to guide future products. He's an incredibly talented designer who elevates both products and processes.
Where designmeets business.
As Head of Design at neoshare AG, I collaborate with executives, product managers, and engineers to create impactful products that deliver measurable value. My work emphasizes UX strategy and AI products, ensuring design aligns with business objectives and customer needs.
With a Master’s degree in Law from Sofia University and a Bachelor’s in Design and Visual Communications from the National Academy of Art Sofia, I bring a unique blend of creative and analytical thinking to product design. Passionate about simplifying complex challenges, I focus on fostering innovation and delivering exceptional user experiences.