Product design & leadership for complex B2B software
Products start simple
Requests add up
Features pile on
Priorities compete
The focus gets lost
You keep building
The plan got lost
Selected work
A closer look.
Or a longer commitment.
Product Clarity Sprint
Untangle one critical workflow and prototype the way forward.
Discovery · Problem mapping · Workflow simplification · Direction · Prototype
€10,0002–3 weeks
Start a sprintClear direction matters more when building gets easier.
AI adds another layer of decisions. I help teams agree what to build, then see it through.
Hristo ButsevProduct design & leadership
“Hristo was a great thought partner in iterating a fresh design for our product. He was given some legacy work that was bloated and all-over-the-place. He assisted with research, competitor benchmarking, and at the end of the day was able to streamline the vision and deliver a beautiful and clean design in a short timeline.”
“He created intuitive, user-friendly applications and established strong processes that improved how the team delivered products. […] He’s an incredibly talented designer who elevates both products and processes.”
Also recommended by Big Happy’s CEO, Jonathan Frohlinger (Inc. 5000, 2025) ↗
“Hristo has a solid understanding of the entire UX process, from concept, to research, hi-fidelity wireframes, and post-production testing. […]”
“I highly recommend Hristo as a Product designer and would love to work together again. […]”