Turning a complex financing process into one digital platform
Multiple stakeholders, financial information and workflows - brought together into one product.
- tailored deal types
- 4
- shared negotiation context
- 1
For products with too many moving parts and too much at stake.
Products start simple.
Customers add requests.
Features add workflows.
Stakeholders add priorities.
Clarity disappears.
Building more isn’t the answer.
See what’s holding your product back.Know what to do next.
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How we can work together.
Product Complexity Audit
A focused review of your product, core workflows and information architecture - ending with the problems, priorities and clearest next direction.
Continue into a Product Clarity Sprint within 30 days and the audit fee is credited toward the project.
- Product review
- Core workflows
- UX & information architecture
- Priorities
- Direction
Product Clarity Sprint
When something isn’t working and the right solution is still unclear. We map the problem, simplify the critical workflows and prototype the direction.
- Discovery
- Problem mapping
- Workflow simplification
- Direction
- Prototype
Product Transformation
When an established product has accumulated years of complexity and needs a clearer product architecture - not another layer.
- Product direction
- UX architecture
- Workflows
- UI
- Validation
- Engineering support
Fractional Product Design Lead
Senior product and design ownership - directly involved in direction, hands-on design, prototypes, quality and delivery.
- Direction
- Leadership
- Hands-on design
- Prototypes
- Quality
- Delivery
Senior people.Directly involved.
Hristo Butsev
Product Designer & Design Leader
10 years building digital products across B2B SaaS, fintech, AI, real estate and automotive.
From hands-on product design to building and leading design teams - focused on turning complicated business problems into products people can actually use.
- Head of Design
- Top 3% Toptal
- 10+ years
- B2B SaaS
- Fintech
- AI