01
The situation
What became difficult.
A new wellness product with a strong hypothesis but no evidence — why would company employees actually open it, and what would keep them coming back?
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Case 04 / 08
Research × Wellness × Discovery
Finding the reason people return to a wellness product
Research moved the team from a promising hypothesis to a feature set grounded in real employee motivations.
- Client
- Garten
- Role
- Product Designer (Research + Design)
- Year
- 2023
- Focus
- Research · Wellness · Discovery
Product story
From complexity to clarity.
The interface is only the visible layer. The work started by deciding what the product needed to make easier.
02
The direction
What the product needed to do.
Ran a discovery phase built on online interviews (via userfeedback.com), documented and quantified analysis, and a customer journey that started before the app was opened — mapping the trigger, not just the interaction. Translated the findings into engaging features and high-fidelity prototypes for validation.
03
The change
What became clearer.
A validated feature set tied to concrete user motivations, and a discovery playbook the company could reuse for the next release.
Outcome / Garten
2023