Direction is a design material.

I work where business rules, user needs and technical constraints need to become one product people can actually use.

Point of view / 01

Law trained.
Design led.
Product focused.

I lead design at neoshare AG and help teams turn dense workflows into products that are legible, useful and ready to ship.

Working principles / 02

01Specifics beat generalities
A real workflow with real data beats a moodboard.
02Honesty before excitement
The first version needs to reveal the right problem.
03Patterns earn their keep
A component exists only when it makes the product clearer.
04Motion explains change
Animation is useful when it tells the user what happened.

Selected experience / 03

Profile / 04

Recognition / 05

2011—2021