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Hristo Butsev A little about me

I started by bringing tea to designers

Curiosity took me from the agency to product design.

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2003–04

It started at my dad’s agency

At my dad’s advertising agency, curiosity led me from watching designers to learning Photoshop and Illustrator.

School years

Learning to see things differently

Art taught me to observe and express ideas. National awards gave me confidence to pursue design.

Student years

Then we had to make it work

Running a company with my cousin while studying taught me to build, sell, and think beyond design.

Since 2015

A wider world of products

I moved from graphic and web design into product design in 2018. Through Toptal and other work, I’ve designed for fintech, trading, healthcare, and automotive.

Today

What I do today

I lead design for complex B2B software, helping teams decide what’s worth building.

I still enjoy making things. I just ask more questions before I start.

Outside work

A little more about me

I’m a father, follow financial markets, and earned an aikido black belt after nine years of practice.

Based in Bulgaria, working with teams worldwide.