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Hristo Butsev A little about me

My first job in design was bringing tea to designers.

That was where it started. Here’s how it became the work I do today.

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A young observer with a sketchbook beside a designer at an agency desk, in charcoal and a soft blue-gray wash

2003–04

It started at my dad’s agency.

As a kid, I spent time at my dad’s advertising agency, watching the designers and asking questions. They taught me Photoshop and Illustrator. I wanted to know how an empty screen became something a client would pay for, so I started trying things myself.

School years

Learning to see things differently.

Art became a bigger part of my life at school. It taught me to look closely and express ideas I couldn’t explain before. Several national awards gave me the confidence to take design seriously.

Student years

Then we had to make it work.

I was studying, working and running a small company with my nephew. Suddenly design wasn’t enough: we had to make the product, sell it and find people who wanted it. That’s when I became interested in the whole process, and in product design.

Since 2016

A wider world of products.

I’ve worked in UI, UX and product design across fintech, trading, healthcare, automotive and other industries. Each field taught me about a different part of people’s lives. Through Toptal, I worked with clients worldwide and learned a lot, especially from teams who thought differently from me.

Today

What stayed with me.

Looking back, it connects. The agency made me want to make things people like. Art gave me the skills. Business taught me how things get made and sold. Product design brought it together.

I still enjoy making things. I just ask more questions before I start.

Outside work

A little more about me.

Nine years of aikido, starting at seven, and a black belt. I’m a father with a deep interest in financial markets. Design has been part of my life for as long as I can remember, but it isn’t all of it.