01
The situation
What became difficult.
Users were earning DROP points but redemption was flat — the reward loop wasn't closing. Invitation growth had also plateaued around a small peer-to-peer base.
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Case 05 / 08
Crypto × Loyalty × Growth
Rebuilding a loyalty loop around value people could use
Crypto-backed redemption and a peer-to-peer invitation model turned earned points into a more useful growth loop.
- Client
- DROP
- Role
- Product Designer
- Year
- 2022
- Focus
- Crypto · Loyalty · Growth
Product story
From complexity to clarity.
The interface is only the visible layer. The work started by deciding what the product needed to make easier.
02
The direction
What the product needed to do.
Reframed the business model around cryptocurrency redemption to give points real, portable value, and rebuilt the invitation surface so users could grow the network peer-to-peer without hitting the previous ceiling.
03
The change
What became clearer.
Higher redemption of earned points and a broader p2p invitation base than the closed model supported.
Outcome / DROP
2022