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Selected workAbdul Latif Jameel · CarHub

CarHubAutomotive · customer & merchant apps · Product Designer

A service to book.
A business to run.

I helped redesign both CarHub apps: one for customers booking services, one for merchants running the work.

For the driverCustomer app
What does your car need?
MaintenanceCar care
Your next serviceOil changeToyota Camry · Al Noor Center
Today, 14:00
A reason to come back.

One car.
Both sides of the service.

For the service centreMerchant app
BusinessThe day ahead.
AL NOORAUTO CAREServices · offers · customers
14:00
Scheduled serviceOil changeToyota Camry
From a customer’s bookingto the work in front of you.
Two apps, designed around the same service. Illustrative views of booking, daily work and loyalty.
Project length
3 months
Team
2 designers, 1 product manager
Across the experience
Onboarding · booking · payments · loyalty
Explore the story

Every booking has someone on the other side.

CarHub connects car owners with service providers through two apps. The brief called for easier onboarding, simpler payments and data entry, more online transactions and reasons to return. We had three months.

A customer booking
A merchant providing
A service connecting them

Understand both sides first.

We started with journey maps, usage data and stakeholder workshops.

Map both journeys together.

We mapped the driver’s and the merchant’s journeys to see where they met.

The driverA service for my car
Two different journeys.One shared service.
The service centreA business to look after

  1. Find the right service.

    Compare what’s available for the car.

    Find

    Bring the service into view.

    Show the shop, its services and offers.

  2. Choose the car and time.

    Turn a service into a specific booking.

    BookSame
    booking

    See the work coming in.

    Know which service is scheduled and for whom.

  3. Have a reason to come back.

    Keep upcoming services and loyalty points close.

    Return

    Build on the first visit.

    Keep the business visible through its services and offers.

A simplified view of the two journeys. What the driver books becomes work for the service centre.

Give the wishlist an order.

In workshops, we used MoSCoW (must, should, could, won’t) to agree what came first.

  1. Essential this round
  2. Could come later
  3. Outside this round
Agree the scope before drawing the next version.

Design for both sides.

Wireframes covered finding and paying for a service, plus merchant profiles, offers, sales and schedules.

The same booking, read two ways.

Customer: What does my car need?

ServiceOil change

Merchant: What work is coming in?

Customer: Which car am I booking for?

CarToyota Camry

Merchant: Which car are we servicing?

Customer: When can I bring it in?

TimeToday, 14:00

Merchant: When should we expect it?

Customer: How do I pay?

PaymentPay in the app

Merchant: How is the service being paid for?

Different screens, built around the same details. An illustrative booking shows what needed to carry across both apps.

Give people a reason to come back.

Points, membership status and rewards became visible, and merchants got space to promote offers.

  1. Use a service
  2. Earn points
  3. Redeem rewards
The loyalty design made returning part of the experience.
Try the customer experience

Take it for a spin.

A service to book, a car to choose and a time that works for you. Try the journey here.

Start at the beginning.

Set up a sample account, choose the care you need and add your car. Or use Explore to jump into the populated app.

An updated presentation of the original customer flow. Account details, verification, prices and appointments are simulated. No real bookings or payments.

This demo needs a little more room.

Open it on a larger screen or widen your window to explore it.

Interactive recreation · sample account

Two redesigned apps. A customer journey to try.

A high-fidelity prototype connects booking, car selection, payments and loyalty.

Visit CarHub

Abdul Latif Jameel · CarHub

My part in the work.

I was one of two designers, working with a product manager and client stakeholders from journey mapping to detailed design.

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About this case study

Details come from my original case study, which reports qualitative improvements, not measured results.