Case 01 / 08
Automotive × Marketplace
Buying, ownership, maintenance and resale connected into one continuous product experience.
Product story
The interface is only the visible layer. The work started by deciding what the product needed to make easier.
The situation
Car ownership is scattered across a dozen disconnected tools — one for buying, another for service history, another for insurance, another for the eventual sale. Owners lose context (and money) every time they switch.
The direction
One product that stitches the ownership lifecycle together. Purchase decisions carry forward into maintenance records; maintenance records feed the resale flow so owners can prove condition when it matters.
The change
A single place to trace a car's whole story from purchase to sale — turning the story itself into an asset at resale.
Outcome / CarHub
2024