Projects
An OS-as-portfolio: macOS metaphor, AI visitor intake, playable About-Me as an arcade game.
Cut time-to-first-value by 62% by redesigning the activation funnel around three core jobs-to-be-done.
An end-to-end product for car owners covering the full ownership lifecycle — buying, owning, and selling.
A syndicated-loans platform connecting real-estate businesses and banks, scaled from bank-to-bank into four tailored deal types with a custom chat and invitation system.
A fractional art-investment product that drops the entry barrier to $1 and curates museum-grade pieces with proven authenticity.
Discovery-phase research and design for a new employee-wellness product — decoding the 'why' behind wellness so features could speak to it.
Designed a product design curriculum that turns junior designers into shippable PD2s in 6 months.
New business model built around crypto-backed loyalty points and a peer-to-peer invitation loop.
A cross-platform trading experience measured in clicks-per-action, with a consistent visual and interaction language across web and mobile.
A brokerage CRM built for risk teams — powerful enough for the operational reality, simple enough for a new junior hire to run day one.
Redesigned a multi-asset trading platform serving millions of users across web and mobile.