The situation
What became difficult.
A 10-year-old platform had become a thicket of overlapping screens. Power users tolerated it; new users churned in week one.
Case 08 / 08
Fintech × Trading × Enterprise
A configurable trading environment made power-user depth approachable without flattening the product.
Product story
The interface is only the visible layer. The work started by deciding what the product needed to make easier.
The situation
A 10-year-old platform had become a thicket of overlapping screens. Power users tolerated it; new users churned in week one.
The direction
Built a modular workspace layer that lets traders compose their own screen and saves layouts per account.
The change
A workspace traders compose for themselves, with layouts that persist per account — turning a decade of accumulated screens into something a new user can actually enter.
Outcome / ThinkMarkets
2018