01
The situation
What became difficult.
Alternative investment products — art in particular — sit behind five- and six-figure minimums, keeping ordinary investors out of an asset class with strong long-term performance.
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Case 03 / 08
Fintech × Art × Consumer
Opening museum-grade art ownership from $1
Fractional ownership, verified provenance and the story of each work brought into one investment experience.
- Client
- Sesame
- Role
- Product Designer
- Year
- 2023
- Focus
- Fintech · Alternative Investment · Art
Product story
From complexity to clarity.
The interface is only the visible layer. The work started by deciding what the product needed to make easier.
02
The direction
What the product needed to do.
Rebuilt the entry point around $1 fractional ownership, backed by curated museum-grade works with verified authenticity and provenance. The product makes the story of each piece — not just its market performance — part of the decision.
03
The change
What became clearer.
Art ownership opens up to a much wider public without diluting the quality or authenticity of the underlying pieces.
Outcome / Sesame
2023