# Hristo Butsev brand assets

These files are packaged from the identity already used by the uncommitted
editorial website. The marks are outlined SVGs, so recipients do not need
Aeonik installed. Keep the original aspect ratio and do not recolor individual
letters or alter the hero drawing.

## Marks

- `hb-mark-ink.svg` — primary compact signature on light surfaces.
- `hb-mark-paper.svg` — primary compact signature on dark surfaces.
- `wordmark-ink.svg` — expanded signature on Paper or other light surfaces.
- `wordmark-paper.svg` — expanded signature on Ink or dark photography.

## Graphic devices

- `complex-products-clear-direction.svg` — the exact static hero drawing from
  the website: complex knot resolving into a long forward line.
- `complex-products-drawing-animated.svg` — the website’s piece-by-piece
  animated drawing for digital use.
- `product-story-drawing.svg` — the house-to-product construction sketch used
  in the website’s “Building more isn’t the answer” story.

## Presentation

- `hb-document-design-system.pptx` — editable 12-slide system for proposals,
  briefs, decision notes, research evidence, comparisons, and appendices.

The deck uses the supplied Aeonik Regular and Bold files in `public/fonts/`.
Install both fonts before editing or presenting it. Bracketed copy identifies
fields to replace. Delete layouts that are not useful for the document, and
leave the core slogan and original drawings unchanged.

The full usage rules, color values, clear space, typography, voice, layout,
imagery, motion, and accessibility requirements live at `/brand` and in
`docs/brand-guidelines.md`. The core line is always **Complex products. Clear
direction.**